Migros - Total
Campagne 360°
Campagne pour la lessive total vendue chez Migros. Le concept, rendre votre t-shirt préféré immortel. Possibilité d’uploader son t-shirt dans un ciel et participer au concours pour gagner 7 exemplaires de son t-shirt favoris ainsi qu’un an de lessive Total. Campagne 360° diffusée en magasin, banner, presse, youtube, guerilla, le tout reliant au site principal.
Silver Goldbach crossmedia Awards
Y&R GROUP 2012
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