HUG 20 ans
Campagne 360°
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En 2015, les Hopitaux Universitaire de Genève décident de lancer une campagne de communication destinée aux genevois afin d’améliorer leur réputation en racontant les expériences positives que certains patients ont eu aux HUG. Le tout dans le but de contrecarrer tous les scandales liés à l’institution et de rappeler aux habitants du canton que les HUG sont là pour eux et ce depuis 20 ans.
M&CSAATCHI 2015
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